Loreal Professionnel presents to you… INOA(Innovation, No Ammonia)INOA is the new professional permanent hair color to darken, lighten or cover white hair. It is a true technological revolution that transforms the coloring experience with NO ODOR, NO AMMONIA. At the heart of INOA is the ODS: Oil Delivery System. Unlike classic oxidative hair color, this is a breakthrough technology based on an oil-rich system that boosts the action of the…